LAS CRUCES, N.M. – NM State Athletics has officially announced a multi-year agreement that will make adidas and Game One the official footwear, uniform, apparel and sideline sponsor of the Aggies.
The revolutionary pairing couples NM State and its rich history with adidas' industry-leading creativity and vision. Through its collaboration with adidas and Game One, NM State Athletics displays its commitment to enhancing the student-athlete experience and expanding the reach of an NM State brand that all Aggie fans can be proud of. The newest chapter in NM State Athletics' apparel history will take effect officially on July 1, 2026, after final details are inked.
"We are excited to team up with Adidas and Game One as this collaboration will elevate our athletics department and sport programs," NM State Director of Athletics
Joe Fields said. "Even more exciting are the opportunities it creates for our campus and community while expanding Name, Image, and Likeness opportunities for our student-athletes. We can't wait to collaborate and utilize the full reach of this relationship."
Once established, all 400-plus NM State student-athletes will be eligible to participate in adidas' wide-ranging NIL Ambassador Network, which gives all student-athletes at Division I schools representing adidas the chance to benefit from their Name, Image and Likeness.
The upcoming union also includes a partnership with Game One, the fastest-growing sports apparel and equipment dealer in the country, which serves a loyal customer base of nearly 160 colleges, universities, and conferences nationwide.
"We are thrilled to partner with New Mexico State University," said President and CEO of Game One Pat Weber. "Our sales and service team appreciates the confidence of
Joe Fields and his leadership team, as we embrace the opportunity to influence an elite student-athlete experience. What a great opportunity to lock arms with adidas while celebrating the momentum in Las Cruces."
"It has been a pleasure to work with Joe, our partners at adidas, and NMSU institutional leadership to execute this partnership," noted Tim McMurray, Vice President of Collegiate Partnerships for Game One. "With the collegiate athletics landscape at an inflection point, we strive to continue to be innovative and a changemaker in the space. This partnership allows us to celebrate the Aggies' brand and extend its reach even farther."
About Game One
Game One is a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products, and more. From partnerships with teams and organizations to work and dedication with local communities, Game One continually strives to take on every day, season, and competition with excitement and purpose. Focused on an intercollegiate athletics business model that has grown by 25 percent in the past year, Game One continues to expand its sales and service model in this space. For partnership opportunities, please contact Tim McMurray, Vice President – Collegiate Partnerships (
tim.mcmurray@game-one.com).
For complete coverage of NM State athletics throughout the 2025-26 academic year and beyond, visit NMStateSports.com - the official home of Aggie athletics - and follow the Aggies on Facebook (NM State Aggies), Twitter (@NMStateAggies) and Instagram (@NMStateAggies).
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